Japan Tobacco (web site tagline: "Welcome to Delight World") says that while 40.2% of Japanese men smoke, 12.7% of Japanese women do.
Women aged 20-29, the youngest age group reported, had the lowest smoking rate of all the age groups at 11.4. The smokingest women by far were the 60+ group. And that can only last so long. Get marketing in here, stat!
Which brings us to Fram. The skinny raspberry menthol cigarette with a flowery pink box.
They really do look delicious and fun. Like a combination of iPods, mentos and lip gloss.
Infuriating.
(Was that a haiku?)