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Jul 30, 2009

So, how do we show that the gum is cool and refreshing?

Ideas?

We could do the drag queens again. Like a recurring character thing.

Don't be thick. That was juicy. We want cool.

How about ice, water, something watery...

Yes, water is good. Go on.

Water gum. Water in gum. A waterfall. A man in a waterfall. A water...

That's it, a waterman!

Chew the gum and... turn into a waterman.

Now, remember, it's gonna say "jetsplash" on the bottom. A waterman alone does not say "jetsplash."

I see. Yeah. How about a regular man and a waterman, and they're... I don't know. They're doing something refreshing together. Jetsplash... they're jetskiing, they're waterskiing, they're water-wrestling?

That's it, waterfight! The regular man is just hanging out in his suit, and the waterman smacks the him across the face!

Now that is refreshing. We just have to make sure the waterman looks kind of evil, maybe more like a water demon.


3 comments:

Holly said...

no, i totally get it. chewing this gum is like getting smacked in the face with watery, icy freshness. it makes sense.

and you mock!!

Anonymous said...

ha ha

have you ever thought of working in marketing?
Ben

Trixie Bedlam said...

that man was just bitch-slapped by freshness and he is clearly loving it. I'm sold.

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