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Nov 18, 2009

Sounds curdly


 "Nice to meet you. I'm Vinegar Milk."

This is the latest in Kirin's line of drinks called "From the World's Kitchen." They say the syrupy sounding drinks (Tiramisu?) were inspired "not by top restaurants, but by the world's mothers." The ads and the copy on the bottles set homey, evocative scenes - a British friend didn't realize how deprived his childhood had been until he found out from this campaign that in England, mothers simmer pots of dried fruits and black tea over crackling hearths on chilly nights.

Vinegar and milk evokes for me not sunny Italia, but elementary school science class.  In which we learned that adding vinegar or citrus to milk makes a clumpy, sour mess. It might be turned into some kind of cheese, but it's not something you'd want (or be allowed) to drink.

They release new flavors regularly. I'm keeping an eye out for baking soda volcano.

UPDATE: It's not so bad. A little less sweet than Calpis, with a slight vinegar smell and a grapefruit aftertaste.

Kirin Sekai no Kitchen kara site (page launches with whistling. Shh!).

3 comments:

Holly said...

you know you have to try this and report back. maybe it's one of those really sweet vinegars.

Adamu said...

"This is my friend Gobo-flavored Coffee, and my wife Seirogan Cola."

Sandra Barron said...

@Adamu We're hoping for lots of little Natto Punch babies.

@Holly. The things I do for you. Look for an update soon...

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