If you don't read Japanese, you probably think I'm being totally unfair here, that this isn't even about the type of IBS we think of - maybe it's International Business Solutions - and that this subway ad doesn't say anything about an IBS fairy.
You're right and wrong. It is indeed that IBS. And the sympathetic lady in the flouffy dress is asking "Are you alright? Sudden stomach pain and diarrhea are rough, eh?"
But you are right that it does not identify her as the IBS fairy, per se. In fact, it doesn't identify her at all. She could be the angel of intestinal pain, the bride of bloat, or the good witch of gas. Or just a figment of the imagination of the poor commuter in the grip of intestinal distress. (There was one of those on my train yesterday, to everyone's dismay.)
The ad is for some surgical procedure to help IBS. Maybe she represents a dreamy anesthetic-induced vision. Just don't leave anything under the pillow for her.
2 comments:
Japanese adverts can be soooo funny :D
This is really funny. -Jim
Post a Comment