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Jun 11, 2010

You got your tomato juice in my lemonade!

The purple potato latte is gone (obviously a spring drink) and has been replaced by a light, summery lemonade - with a little tomato juice blended in. Even in this line's signature gorgeous photography, this looks gross. Even the shininess of the tomato can't distract from the fact that the tomato juice is spreading like spilled blood in the pitcher of lemonade.
But once again, they've pulled it off. Maybe it's just the power of suggestion, but it tastes like no more and no less than what's pictured on the box: limes, lemon, honey, fresh ginger and tomatoes. When you put it that way, it doesn't sound so bad, right? Sweet and refreshing with just a hint of savory. I hear they also have a thick gelee version, which sounds like tomato aspic in a box and which I hope not to try.
Ah, who am I kidding. Watch this space...

Yoga-writing challenge

I don't really write or even talk about yoga that much. I do it once in a while, sort of often, mostly at home. I've been to a few classes in Tokyo. The places I tried introductory offers at were elegant (black mats, wafting aroma oils) and expensive. The going rate, I've found, tends to be more than double what it was in NY when I left. (Still cheaper than what we charge for an hour of English lessons, though, and rarely do I sweat or have to touch sweaty people while I'm teaching English. Hm.)
Anyway, I joined this 21-day yoga-writing challenge because those are two things I've been trying to do more of anyway, and you're supposed to put a badge on your blog and write about how it's going. I'm not so big on huge group participation - and this has become a huge group. But I'm trying to play along nicely.
If you think it's something you might like to try, too, check out Bindu Wiles' site for details (How great a name is that?). Unless something wacky happens, you probably won't hear too much more about it from me here, though hopefully the writing portion of it will result in a little more other blog writing. I'll probably talk about it a bit on Twitter. (Did I mention I like Twitter? Can I tell you some more about Twitter?)
So, anyway, namaste and all that.

Jun 10, 2010

Don't forget your umbrella... at home?

 
I saw this exact thing happen right before my eyes yesterday. So maybe the sign is working. 

But I have to say, I feel like the message here is getting a little bit convoluted. The headline urges you to be vigilant and thoughtful in interacting with fellow passengers: spot, tap, return. The tagline asks that you be careful about your own property. Taken together, it all adds up to a less umbrella-littered commute for everyone, but, separately, the two parts of the sign are addressing different people and different behaviors. The message is not consistent.

Even just saying that, I realize it's crazy. Of course the cartoon can be about both looking out for the other guy and looking out for yourself at the same time. This is clearly the technical editor in me who's protesting. (She's not really a good time.) Being professionally hypervigilant about grammatical problems is a particularly painful occupational hazard around here. (I imagine it would be pretty rough in the US, too, actually.)

So. Even though this campaign is ringing a little funny for me, I still like it and am grateful to it for making me realize that I may be losing my English marbles.
 
PS Saying that one is "professionally hypervigilant about grammatical problems" all but guarantees a few typos. Wacky KitKat (or York Peppermint Patty, for fellow Japanlanders) to the first person who finds mine in this post.

Jun 3, 2010

Latte foam art face transplant

Last weekend, we met up with my old friend James (he has a radio show, Folkwaves, that you should check out). A drizzly day, perfect for a cozy lunch at Better Days. We enjoyed tasty sandwiches, Japan rarities like Ruebens and fresh mozzarella and sun-dried tomatoes.
I met James on the JET orientation in Tokyo in 1997. We bonded making fun of how shallow other people were. Which, of course, is quite shallow.*   But we're still friends 13 years later so maybe there's some kind of lesson there.

We all ordered lattes. They were all delicious, but only mine had art. James and Jim just got leaves.

A bit unfair, right?

My inner Robin Hood – not to mention my inner mad scientist – went to work and decided to take the face...off.



Relax. I can assure you I am a fully licensed face transplantologist.


*He sent me a postcard from Hiroshima to Miyazaki with a satellite image of Japan on it that I then used in my middle school classes. It was roughly to scale with a US map that I'd stick to the blackboard at the beginning of my first lesson to each new class to show the relative sizes of Japan and America. I would make the kids guess how much bigger the US is than Japan. After they guessed, I'd say, "Nope! Fifty-two times!" and then tap the postcard of Japan against the map of the US and start counting, "One, two, three.... fifty-one, fifty-two!" Exciting, eh?

Jun 1, 2010

Do you know what Japan is doing on the Twitter?

Well, I hope not. Because if you already do, then I've wasted a heck of a lot of time writing this new story for Pulse. Twitter really is kind of exploding in Japan right now, stats-wise and buzz-wise. Every time I meet a new group of Japanese people and ask them what trend I should write about, they say, Tsubuyaki? Which is Japanese for Twitter. (Though the more direct Japanese is tsu-itt-a.)
Companies are starting to realize the potential and are putting together big, interactive, strange, fun campaigns.

Please check it out, maybe leave a comment over there? About something related to Twitter, preferably. But we'll take what we can get.

New Twitter marketing in Japan, on Pulse. (Yes, again. But newer, better, with extra wow.)

May 31, 2010

Even close friends won't tell you if you have sweat stains

It got chilly again this weekend. Which is kind of great considering how unbearably humid it will be soon. It's already stifling in this train car. This makes the Wacoal ads for sweat-guarding clothes seem like a good idea. Notice how this ad uses diagrams, fear tactics, reassurance and a pretty western lady in Japanese clothes to make the pitch. Not to mention a clever pun for the name of the shirt itself, sugoi.

I rounded up a few of these breezy duds on Pulse. I didn't mention it there, but my resident aviation expert says that Toray, the textile company behind some of the performance fabrics, also makes the carbon fiber wings of Boeing's 787. I think that could make for an interesting ad campaign.

May 24, 2010

Meet at the lion

The lion in front of the iconic Ginza branch of Mitsukoshi department store is a common meeting point for people catching up in Ginza after work. It's a small space, but there are always a few people standing there checking their watches or killing time on their cell phones.

The bronze statue itself is behind a construction wall for restoration now. This photo could prevent I-don't-see-a-lion missed connections.

Premium Midsize Office

This place is going up near my office, at breakneck speed, of course. Not just regular midsize offices, mind you. Premium. Acme Widgets can open its generic Tokyo offices at last.

May 18, 2010

Shibazakura, field of phlox

The other night around 10:30 Miki sent a text message asking if we wanted to take a 6 am train to see a field of flowers near Mt. Fuji. I basically never want to take a 6 am train, especially with such short notice. But the fact that she was willing to made me wonder what was so great about this flower carpet thing. I checked out the website, which said that the flowers were at peak blossom as of right this second, and looked again at her message, which said that it was going to be super fantastic and she'd been waiting forever to see it.

A long train ride on a sunny day also seemed like it would be a good balance to the day before, a day that had somehow passed without getting any closer to the outdoors than the balcony. So, a compromise: we'd take a train at a more civilized hour and meet her at the Fuji Highlands.

We ran around Shinjuku station the next morning insisting to everyone in a uniform that there was meant to be a special holidays-only express train to Kawaguchiko at 10:20 and demanding to know what platform it left from. They all said there was no such train, but I wasn't fooled; Miki had said this train ran only a few times a year for this festival and don't be surprised if some of the staff didn't know about it.  And I'd seen it on the website. However, even the special "temporary" track didn't have the train displayed. We finally got on a similar - but not quite as express - express train and wondered where that mysterious Harry Potter train could be.

It was a gorgeous ride on the Chuo line, with wild wisteria hanging in the trees and bright flowers and greens in gardens. At Otsuki, we changed for the Fujisankyukou train, an adorable relic painted with silly Fuji faces, for a slower ride through Yamanashi's farmland. A man next to us sipped sake out of the screwcap of a commemorative blue glass Fujisankyu bottle, sketching the mountain, as it went in and out of view, on the side of the sake bottle's box with a ballpoint pen.

From Kawaguchiko, it was a bus ride to the Shibazakura festival. Miki had gotten stuck in terrible traffic a few hours earlier. By the time we got there, a lot of it was heading toward us. (I'm telling you, going early is rarely rewarded around here.) And so at last, after a 3-hour journey, this field of sunny pink and white flowers swept out before us at the foot of a crisp Mt. Fuji. They smelled sweet. A sign at the gate rated the flowers 50% open, despite what the website had said. There were a lot of people, a lot of them old, but the openness of the space kept it from feeling really crowded. A huge, gnarled chunk of tree turned into a polished taiko drum sent up an echoing background. Japanese fairground food, including meat-wrapped rice balls from Miyazaki, made nice snacks.

People were setting up huge tripods to wait for the sunset, but the last bus left too early for us to watch Fuji turn pink.
 The Shibazakura Festival runs through May 31. The Fuji Highlands "free ticket" from within Tokyo on JR for 4500 yen covers some of the local transportation around there, but we still needed an extra 400 yen for the bus and park entrance, and an extra 300 to take the express train (rather than the included local) from Otsuki to Kawaguchi-ko. The official name of the ticket is the 河口湖・山中湖セレクトフリーきっぷ or "Kawaguchiko Yamanakako select free kippu."

There are several express buses from Tokyo to the site. The most direct goes from Shinjuku to the festival grounds at 8:40 and 11:40, and it looks like it would be 4300 round trip, though that may not include festival entrance. And you're on a bus for two and a half hours plus god knows how long when you hit traffic.

And that mysterious holiday express train from Shinjuku to Kawaguchiko that didn't exist? It was all my mistake. That train arrives at 10:20. It leaves Shinjuku at 8:14. Because the timetable runs from bottom to top. This is totally clear once you know it. Lesson learned - keep an eye on the arrows, even - especially - if they seem to be pointing in an odd direction. Any Chuo train headed for Kofu should get you to Otsuki.

May 3, 2010

The Hard, The Quality and The Creamy

(Not pictured: the Italian)
A newish line of canned coffee from Itoen.
I hate to say it, but I've mostly lost my taste for vending machine coffee. It is reassuring to know it's there as a last-ditch option. I think there was a time when I really liked it. When I do drink it now, even though at least the last dozen cans have been in Tokyo, it still tastes like cycling to school in Miyazaki, or sneaking downstairs and outside to the machine around the corner from the board of education office where I was shackled to a desk all summer.
----
At first. And then, too often, an ammonia taste jumps out and I try to make a mental note of which variety of which brand it is so I don't get it again. But there are too many. I can never remember.

I just tried The Creamy, and it was nice and mild. Sweeter than I like coffee to be, but a tasty drink. Maybe the "the" will make it memorable.

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